The Grocery Store: Marketing To Our Mouths
It's so important to have knowledge about marketing and how it affects perceptions towards products. Advertising and marketing is an awareness and persuasion tool. Believe it or not, those in the food industry use the persuasion tool all too well. Refined, processed and sugar/salt filled products are cheap to make and easy to sell (addiction plays a key role here). This is why it's smart to educate yourself on how the power of marketing influences how you see and shop for food.
How many times have you walked into a grocery store to buy ONE thing and end up walking out with almost too many items for the express line?
This is the power of marketing, and unfortunately, our grocery stores are just another place for selling. I have been subject to this and almost always walk out with more than I need because it was on sale, placed right in front of my face, had a pretty package or gave me the perception I would be better off if I bought the product. Even having a marketing background, I'm still subject to these tricks and I'm sure you are too.
Take a look at 10 Things Your Grocer Doesn't Want You to Know. Other than a few hygienic issue, I'll briefly summarize how marketing affects us while we do our daily grocery shopping (something that we need for every day survival, really..)
1. "Specials" make you spend more:
Five for $10! Because we really at the moment need 10 jars of Peanut Butter (as much as we try to convince ourselves we do). We end up buying more than we need because we think we're getting a deal. You end up actually paying more money and have a lot less shelf space.
2. The store is designed to make you spend:
Displays at the end of aisles are there to distract you from your shopping list. Everything is placed to entice you to buy. Since milk and bread are usually most common purchases, they are placed WAY in the back so you're forced to walk through the whole store to get your needs. Lastly, products are strategically placed in front of children's faces. It can't be easy to run in to grab your milk and bread with your child when all they see are pretty colours from boxed candies. Beware.
3. Healthy food is harder to find:
Poorer neighborhoods in North America are actually given less healthy options than richer neighborhoods. Plus, brightly coloured packaging and impulse purchases are right in front of you, making it harder to find healthy food. No wonder people find it so difficult to eat healthy when they're literally being forced to eat junk. If it's an eccentric package full of fonts and colours, it's probably so bad for you. That includes ANYTHING that mentions the words fat-free, sugar-free, carb-free, etc.
There is a lot more to the food industries marketing tactics that we are still unaware of. See how milk has made it's way into our daily meals through the use of marketing.
Marketing and advertising is not meant to always be viewed negatively. It is merely an awareness tool geared to their target customers. However, the food industry uses marketing in a very different way, since their target market is literally everybody. It is easy to become addicted to foods were advertised to and therefore, we become big money makers for these industries. Once we start to eat the foods we have been eating for years, our taste buds will heal and you will stop spending unnecessary money on junk. To stay on track every time you go, get the FREE Grocery Store Cheat Sheet here.